“We expect great marketing impact from this collaboration. “The placement of the all-electric IONIQ 5 and all-new TUCSON in ‘Spider-Man: No Way Home’ marks the first meaningful milestone in the strategic partnership between Hyundai Motor Company and Sony Pictures Entertainment,” said Thomas Schemera, Executive Vice President, Global Chief Marketing Officer and Head of Customer Experience Division of Hyundai Motor Company. The campaign stems from the global multi-picture promotional partnership Hyundai Motor inked with Sony Pictures in May 2020 to showcase the company’s human-centered mobility vision via product and technological innovations. Leading up to the film’s December 17 theatrical release, Hyundai Motor Company has launched an integrated marketing program that includes a global TV commercial and a variety of digital promotional activities. 22, 2021 – The all-new Hyundai IONIQ 5 and all-new Hyundai TUCSON will make their Hollywood debut in Sony Pictures’ upcoming film “Spider-Man: No Way Home”. The partnership offers viewers opportunities to grasp Hyundai Motor’s human-centered mobility vision via innovative vehicles and technologies.‘Spider-Man: No Way Home’ is the first film from the Hyundai-Sony strategic partnership, with additional marketing schemes to support future films in 2022. Hyundai Motor’s global marketing campaign to include a new TV spot promoting IONIQ 5 with actor Tom Holland as Spider-Man, directed by Jon Watts.
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